More Than Jewelry — A Story Built on Trust
For over a century, we’ve helped people create, restore, and choose jewelry that truly means something.
Rooted in Craft. Built on Trust.
What started as a small family business has grown into something much more — a place where generations come back for moments that matter.
At Paffrath Diamond Jewelers in Alexandria, Minnesota, we believe jewelry should feel personal. That’s why everything we do — from helping you choose the right diamond to restoring the jewelry you’ve had for years — is handled with care, honesty, and attention to detail.
We’re not here to rush decisions. We’re here to get it right.
A Legacy That Still Guides Us
Since the beginning, our focus has always been simple: treat people right and stand behind every piece we create or repair.
That mindset hasn't changed. It's what built our reputation, and it's what continues to bring families back, generation after generation.
When you walk in, you're not just another customer you're part of a story we take seriously.
Since 1926, Paffrath Diamond Jewelers in Alexandria, MN has helped generations of families find the perfect diamond because when the moment matters, you deserve a jeweler with 100 years of getting it right.
Hear it from the community
Visit Our Alexandria Showroom
Address:
410 30th Avenue East #101
Alexandria, MN 56308
320-762-8735
Store Hours:
Mon – Fri: 9:00 AM – 5:30 PM
Sat: 9:00 AM – 3:00 PM
Sun: Closed
Holidays and weather events can impact our hours. Please check Google for updates
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